Sticking your ankle in the mud during a light downpour on a Thursday night in northern Sardinia is a rather unusual way to experience a new watch. But that’s what I needed to do to get a good shot of a new watch in its natural surroundings – with the backdrop of a car flying through the air on the “super special” Ittiri stage of the Rally Sardegna, to the delight of local fans.
© WorldTempus / Paul O’Neil
Welcome to the World Rally Championship (WRC), the second largest four-wheel motorsport championship after Formula 1. There are no VIP boxes, no pit girls and no celebrities here – justice, snow , mud, dirt or dust (depending on the season), fans (carrying around a 10-meter telescopic Estonian flag requires engagement), seat-side races (on a rally stage, it is there’s no gravel trap; if you lose control it’s usually with spectacular results) and something that almost looks like the popular small sedans you may see driving around your city (a Ford Fiesta, for example). , but that would cost 750,000 euros if you wanted to buy one, which you cannot).
One might therefore think that the WRC was not a sport for a watch brand. But people have said the same about Hublot and football. Despite being a relatively small brand with modest production volumes, Anonimo has big ambitions. The brand already has important partnerships in the world of sailing, as official timekeeper of the GC32 Tour, and in motorsport, through its affiliation with the Leopard racing team. But the strongest signal to date of the 20-year-old brand’s ambitions came at the start of this year, when Anonimo announced that she would be the official timekeeper for the WRC. In Sardinia they presented the new special edition Militare WRC.
Militare WRC Special Edition © Anonimo
Buy this special edition Militare WRC
As the partnership with the WRC was only signed last November, the watch only took six months to develop. Nonetheless, for Julien Haenny, managing director of Anonimo, it was important that the watch showed the usual attention to detail that Anonimo fans know. “We could have taken an easy route and just modified an existing dial,” he said, “but instead we decided to develop a brand new dial and add a tachometer. The silver look is something new to us and each dial is hand brushed. The strap is also made of a combination of Cordura with leather inserts and it is fire resistant, just like the racing suits of the WRC drivers.
For Julien Haenny, the logic of the new partnership is clear. “This gives us excellent visibility in our key markets in Europe and in other important countries around the world. The WRC organizers also have ambitious plans to expand the championship to other countries, which is obviously interesting for Anonimo as we look to grow. Since the WRC offers live streaming and live timing of all rallies directly from its website, this excellent visibility has been easily measured in the first six months of this year. According to Mr. Haenny, there has been a noticeable increase in the number of visitors to Anonimo’s website.
© WorldTempus / Paul O’Neil
The Militare WRC special edition takes up the black and green color codes of the WRC, with a black PVD case and contrasting green accents for the sub-dial and the small second hand, chronograph seconds hand and the minute track, as well as a green start-stop button for the chronograph and green stitching on the bracelet. Equipped with a Sellita SW300 movement with a Dubois Dépraz 2035M module developed exclusively for Anonimio, the Militare WRC Special Edition offers a power reserve of 42 hours and is water resistant to 120 meters. The Anonimo Militare WRC Special Edition, which costs 5,250 Swiss francs, is the most expensive watch in the brand’s current collection. But for a special edition watch with these features, it’s still a reasonable price.