Everything you need to know before buying a Tag Heuer


Thinking of buying a luxury watch and you don’t know where to start? Well you can never go wrong with TAG Heuer. Tag Heuer is arguably one of the best luxury watch brands in the world today. Since 1860, when it was introduced to the market, the brand continues to boast of prestige, class, top-notch performance, absolute reliability and world-class technology.

Also, this exceptional watch is a great choice due to its affordability compared to other high end watches in the same category. Here are some other exciting facts you need to know about TAG Heuer
before choosing one:

Heuer Watch Company, founded in 1860 by Edouard Heuer, has built a solid reputation for manufacturing quality watches that combine precision, timing and quality workmanship. Due to its reliability, watches quickly became a tool of choice for sports players who were looking for a reliable tool for timing sporting events.

And in the 1880s, the company focused its efforts on building brands dedicated to the sports industry. In the 1920s Olympics, Heuer watches were used to time sporting events. And in 1933, the company released the very first dashboard chronometer dubbed Autavia, used by racing drivers. Thanks to its timing precision, this watch is now synonymous with sport.

  • Simplification of the chronograph

Long ago, a watch brand was judged on its outstanding engineering characteristics which made a product user-friendly. As a result, watchmakers focused on making calibers with fewer parts to make the product reliable and its service easier. Edouard Heuer, the founder of Heuer watches, went further to develop and patent the oscillating pinion. It was an important development in the watch industry at the time.

The oscillating pinion greatly simplified the chronograph of the watch. To this day, the idea of ​​the pinion is still used throughout the world by major watch manufacturers. The pinion replaced a more complex mechanism, and it greatly simplified the watchmaking process. It has also improved the ease of assembly, adjustment and maintenance of a watch.

In 1916, Charles-Auguste Heuer launched the first Mikrograph. It was the first brand of Heuer chronometers capable of measuring 1 / 100th of a second. It enabled the watch to move at 360,000 vibrations per hour. It was ten times faster than the fastest chronographs of the time. For its reliability, precision and speed, the Mikrograph was used as the official stopwatch for the 1920 Olympics.

TAG Heuer was the first Swiss watch in space. He explored the moon and returned safely to Earth thanks to John Glenn. In 1961, thanks to the initiatives of President John F. Kennedy, John Glenn flew on a space mission to the moon wearing a TAG Heuer watch. He circled the earth three times wearing a Heuer 2915A chronometer on his wrist. The watch, which was held firmly to his spacesuit by a custom-made bracelet, served as a backup timer for the mission. At present, this particular mark is kept at the National Air and Space Museum, Washington DC

Some of Heuer’s most famous brands are associated with motor racing. The Carrera watch brand has long been associated with sports personalities in racing. The founder named this particular brand Carrera when he was looking to establish a specific brand for racing drivers. The name Carrera comes from a dangerous auto race in Mexico.

Edouard Heuer wanted to create a watch brand that was sufficiently readable, robust and reliable to withstand the harshness that racing drivers undergo during a difficult road race. And he not only succeeded in creating a unique and robust product, but also a product that enjoys near cult status.

Another timepiece closely associated with motor racing is Heuer Monaco. The watch, which celebrated its 50th anniversary in 2019, gained much of its popularity when actor Steve McQueen wore it when playing the role of a racing diver in the hit 1971 film Le Mans. And McQueen’s role in popularizing the brand was so important that one of the latest brands, the 1133, bears the collector’s nickname “McQueen Monaco”.

What to look for when buying a TAG Heuer luxury watch

Choosing a Heuer watch that is right for your needs can seem like a daunting task. However, your selection can be much easier if you take the following factors into account:

The mecanic– most Heuer watches are mechanically operated. They operate on a complex system of gears and springs which must be adjusted and maintained regularly. Maintaining brands can be expensive. Before purchasing a specific brand, be sure to familiarize yourself with its care and maintenance procedures.

The materials– luxury watches are made from a wide range of materials. It would help if you went for stainless steel brands. They offer better value for money, versatility and robustness. They also offer better aesthetic value. If you prefer a lighter product, you can buy one made of titanium. Titanium watches are suitable for people with sensitive skin due to its hypoallergenic properties. You can also opt to purchase a ceramic watch. These brands are becoming popular due to their anti-scratch properties.

Characteristics-Heuer watches come with several features. You should go for a specific brand that has unique characteristics that match your tastes and lifestyle. For example, if you are a frequent traveler, then a watch that displays multiple time zones will be the most appropriate to buy. If you like racing, scuba diving or running, the Heuer chronographs with stopwatches will be the most suitable watch for you.


You can tell a lot about a man by the watch he wears. The right watch can elevate your status and help you communicate your passions, priorities, and aspirations to the rest of the world. If you want a unique watch that will make the world take notice of your existence, then go with TAG Heuer. Discover the TAG Heuer models on CHRONEXT.


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