Inner intelligence – using our microenvironment as a stage


Growing up spending many hours indoors in her yellow bedroom as a child with clubfoot, creative behavior strategist Kim Williams has a special idea of ​​the feeling of isolation in our inner world. She recently shared her insights as a keynote speaker at Decorex 2021 on how we have entered an age where great design has moved beyond purist notions of practicality and focused on creating strategies that produce spaces that are aware of and serve our goals in life and work. Here, Williams shares his best ideas on how evolving smart interiors can facilitate a better life experience.

Evolution of the point of view

Kim Williams, Creative Behavioral Strategist

As a child, I spent many hours gazing at the world, which shaped my understanding of how interior spaces can be a sanctuary during chaos. By sharing my story in my new book, MyYellow Room, I realized how my experience of feeling isolated in my bedroom prepared me for the needs of my clients before social distancing was even an idea, and helped me understand the power of our spaces. My room was a place I could control and change, and I was fascinated by how people’s engagement with my room would change when I changed the items in it.

It taught me that our behavior is largely influenced by how we experience the elements around us. There is real power in mixing the objects you already have in a space to refresh your personal perspective and renew the emotional power of a space. By valuing both the unique perspectives of the designer and the client, we can create new life stages to facilitate specific experiences in our spaces that truly express the desires of the client and absolutely authentic to the people who inhabit them, no matter who. or the budgetary limitations.

Evolution of residential spaces

Our homes and interiors have evolved alongside us through the various stages of confinement to become places that facilitate the experience of good living. Businesses have always known that our spaces have a drastic impact on us and over the past year we have seen residential customers awaken to the same truth.

The sudden transition from living to the open concept illustrates this perfectly. Nowadays, people favor focused workplaces, managing the movement of others in their spaces and desiring nooks in which to cocoon and soothe in solitude before feeling sufficiently recharged to join the jubilation of a lifetime. typical family.

Evolution of virtual space

We are witnessing a radical integration between our physical and virtual spaces. The virtual and physical worlds are about to merge and we expect designers to make sense of this integration; to help make sense of the potential chaos at the intersection of these worlds by balancing technology and comfort in the personal narrative of their client’s space.

The evolution of individualism

Individualism emerged before Covid and was reinforced by it and we are much more attentive to expressing individual aesthetics in space. The younger generations have challenged us to know how we perceive people, what is our contribution to society and how important it is that we understand who we are and who we are seen to be.

We critically reflect on our experiences of space, sight to sound, form to texture, and how these principles can be used to express parts of our clients’ personalities. The process of pulling out individualism and combining it with trends and how we combine the two to help individuals, families and brands express themselves in ways that are interesting and meaningful to them will be the catalyst for many innovations. exciting in the near future.

The evolution of conscious connection

The importance of mindfulness is on the rise, with more and more people creating spaces to practice all the mindfulness activities that support them. Mindfulness is amazing for productivity. The sense of connection we get from these practices gives us clarity on how we think about what we are performing.

We also realized how important nature is for cooling off, rejuvenating and healing. A connection to nature is a powerful dynamic that we must integrate into our spaces. The focus on realizing our impact on nature is not going anywhere either. In fact, I think we will become more aware of the nature of our design products, where and how raw materials are collected, where they are made, and the final carbon cost of the product.

Kim Williams recently shared her ideas as a keynote speaker at Decorex 2021.

Kim Williams recently shared her ideas as a keynote speaker at Decorex 2021.

The evolution of nostalgia

We started designing with our own memories as we once did with the latest trends. Partly because we can’t travel or see family, we’ve learned to create better memories when the opportunity is presented to us. For a while we couldn’t just have coffee, spend the weekend, or have big family reunions. Now when we have these opportunities, we feel a strong desire to document them and integrate them into our spaces with special objects and photographs.

We also see people trying to immerse themselves in cultures they love, or a time they loved, to trigger memories of those wonderful vacations they had or romantic memories of a less complex world. This all fits in perfectly with the uprising of reuse and DIY, both of which are long-standing stable trends that have become mainstream – as seen with second-hand shopping malls across Europe. The reorientation gives us the opportunity to make things our own.

Designers are on the precipice of helping clients create spaces that set the stage for their lives to unfold on. Each client’s microenvironment is a stage in their life story and the duty of a great designer is to ensure that these stages facilitate a great life experience. With the potential of technology, the deepening of our conscious connection, the shift in our perspective and the grounding we find in our memories, we are able to create incredible spaces that are truly fascinating to experience.


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